ASEA Welcome Kit Packaging & Collateral
The ASEA Welcome Kit is often the first touchpoint new distributors have with the company, so it had to showcase the brand while also providing the tools they need to jump into their new venture. The kit features a number of subtle specialty finishes and custom features that give it a refined, minimalist look and feel. Tugging on the custom blue pull, unclasping the invisible magnetic catch, and opening the box reveals the striking blue interior. Pulling out the block of belly-bound brochures from a hidden shelf reveals product samples and a custom USB drive nestled perfectly on a plane of Pantone 285. The ASEA Welcome Kit includes an assortment of printed materials detailing core company products and opportunity. Building upon the clean aesthetic of the kit box, the booklets tell the story of a modern, healthy lifestyle. CREDITS Kyle Harris: Creative Direction, Design Dave Barton: Art Direction, Design Steve Richardson: Design Jed Colledge: Lifestyle Photography
